WELLS LAMONT INDUSTRIAL
Ecommerce Application
The Background
About Business
Wells Lamont Industrial began producing gloves in 1907 and is still a global leader in the glove sector today. They are determined to serve their safety distributors and end customers with unrivalled technology, service, and support.
Wells Lamont is committed to providing high-quality, creative gloves by fusing design and technology to develop cut and heat resistant gloves, palm coated gloves, critical environment gloves, and associated leather products. Wells is the only glove maker in the United States that upwinds and knits its own yarns into cut-resistant gloves.
The Challenges
The unique product range of Wells was underrepresented in their online product catalog. To discover the gloves they need, potential buyers were forced to employ complicated navigation with various filters. Products were classified based on industry and work activities rather than the type of glove required. For a better consumer experience, both the catalog and search features needed to be enhanced.
- Online product catalog was difficult to navigate.
- Manual processes required to create product brochures for sales reps.
Improved sales materials were also required for sales personnel to give to consumers. Creating industry-specific brochures was a time-consuming, manual procedure that added another impediment to improved sales.
To make their items more accessible and to better help their sales team, Wells needed an upgraded eCommerce application.
The Solution
- Create an eCommerce system that was easy to navigate and purchase products
- Supporting their sales team in creating custom brochures.
- Advanced search for filtering product results.
On their website, Captivix built an easy-to-use eCommerce system with custom plug-ins and product filters based on product features and categories such as brand, job, and user.
A bespoke brochure builder was also incorporated in the eCommerce system, allowing sales reps to generate product-specific brochures that targeted key client demands.
The Result
Wells Lamont’s eCommerce application can now live up to the company’s slogan of “tenacity in excellence.” Customers may more easily locate the high quality items they require by brand, industry, or work by using their website, which not only clearly displays their unique gloves.
- Customers find easy to shop as per their desire
- Customers are more engaging with the website
- Sales representatives are more actively participate in applying new ideas of selling
- Increases the sale
- No wastage of time and effort of customers.
Because of their expertise with Microsoft Dynamics NAV systems, Captivix was able to identify system improvements, including which business processes were required to get HOS on the right track. HOS and Captivix built a trusted relationship that allowed them to work together to optimize the ERP system.
With a focus on manufacturing operations, the team was able to replace manual functions, improve reporting with role (department) specific reporting, and give the production staff what they needed to optimize production. With access to production orders, bill of materials, supply plans, and capacity requirement plans, the team was able to report out accurate inventory levels across all locations.
With the mobile app, sales teams could view accurate inventory levels while customer service could access customer histories and process orders
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