WELLS LAMONT INDUSTRIAL

Ecommerce Application

Challenges

  • Online product catalogue was difficult to navigate.
  • Manual processes required to create product brochures for sales reps.

Solution

  • Create an eCommerce system that was easy to navigate and purchase products
  • Supporting their sales team in creating custom brochures.
  • Advanced search for filtering product results.
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    Over 100 Happy Customers In 10 Years

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    partnerships

    The Background

    About Business

    Wells Lamont Industrial began producing gloves in 1907 and is still a global leader in the glove sector today. They are determined to serve their safety distributors and end customers with unrivaled technology, service, and support.

    Wells Lamont is committed to providing high-quality, creative gloves by fusing design and technology to develop cut and heat-resistant gloves, palm-coated gloves, critical environment gloves, and associated leather products. Wells is the only glove maker in the United States that upwind and knits its own yarns into cut-resistant gloves.

    The Challenges

    The unique product range of Wells was underrepresented in their online product catalog. To discover the gloves they need, potential buyers were forced to employ complicated navigation with various filters. Products were classified based on industry and work activities rather than the type of glove required. For a better consumer experience, both the catalog and search features needed to be enhanced.

    • Online product catalogue was difficult to navigate.
    • Manual processes required to create product brochures for sales reps.

    Improved sales materials were also required for sales personnel to give to consumers. Creating industry-specific brochures was a time-consuming, manual procedure that added another impediment to improved sales.

    To make their items more accessible and to better help their sales team, Wells needed an upgraded eCommerce application.

    The Solution

    • Create an eCommerce system that was easy to navigate and purchase products
    • Supporting their sales team in creating custom brochures.
    • Advanced search for filtering product results.

    On their website, Captivix built an easy-to-use eCommerce system with custom plug-ins and product filters based on product features and categories such as brand, job, and user.

    A bespoke brochure builder was also incorporated in the eCommerce system, allowing sales reps to generate product-specific brochures that targeted key client demands.

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      The Result

      Wells Lamont’s eCommerce application can now live up to the company’s slogan of “tenacity in excellence.” Customers may more easily locate the high-quality items they require by brand, industry, or work by using their website, which not only clearly displays their unique gloves.

      • Customers find easy to shop as per their desire
      • Customers are more engaging with the website
      • Sales representatives are more actively participate in applying new ideas of selling
      • Increases the sale
      • No wastage of time and effort of customers.
      Wells Lemont Industries

      Customers are guaranteed to discover the items they require for a seamless online shopping experience, whether it’s gloves for snow shovelling, protection and dexterity, farming or ranching. Sales reps may be more creative in their marketing materials by using the custom brochure maker, focusing on the specific items required without wasting time or effort.

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        What Our Clients Says About Us?

        CHICAGO BRASS

        I would suggest that captivix’s is the same and we found this to be one of its biggest strengths. At no point during the process did we feel isolated. Our relationship has been and continues to be, one of collaborative effort.

        - Kurt Schnakenberg

        NAVISTAR

        Captivix worked on vital enterprise-wide web and IT Content management initiatives. Their openness to thinking outside the box I found refreshing when interacting with the business community within the corporate environment.

        - Rodne Mcgee

        BEVANALYTICS

        Captivix always exemplified the highest level of professionalism. As a nontech person, I do not always know the best path. They have been instrumental in helping me find the best path forward that suits my needs.

        - Dan Taneja

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