Synca: ERP & E-Commerce Integration for Dental Solutions Excellence
How a global dental solutions provider achieved 95% reduction in manual processes through seamless ERP-eCommerce integration and payment gateway modernization
A Global Developer & Distributor of Innovative Dental Solutions
Synca, founded in 1986, is a global developer and distributor of innovative dental solutions not typically found at local dealers. With a mission of constant innovation, Synca listens to dental professionals' needs to develop and enhance dentistry practices. They carefully select and distribute exceptional products, ensuring quality and providing support to meet the unique needs of dental practices.
Visit synca.comCompany Snapshot
Industry
Dental Solutions & Distribution
Headquarters
United States
Reach
Global Operations
Specialty
Innovative Dental Products & Solutions
Manual Processes & Disconnected Systems
Synca faced significant operational challenges due to disconnected ERP and e-commerce systems. “Our manual data synchronization between the ERP system and e-commerce website is causing significant operational inefficiencies. The staff spends several hours daily copying inventory levels, order details, and pricing updates between systems, leading to delayed updates and occasional data entry errors.”
Manual Order Processing
Orders placed online had to be manually entered into the ERP, leading to inefficiencies and delays.
Fragmented Data Management
Product details, pricing, and inventory were duplicated manually from the ERP to the website, causing errors.
Limited Inventory Visibility
Customers had restricted access to real-time stock information, impacting purchasing decisions.
Absence of Payment Gateway
Payment processing required cumbersome workarounds, slowing down transactions.
Solutions and Key Steps Taken
A comprehensive approach to ERP-eCommerce integration, payment gateway modernization, and customer experience enhancement.
Understanding Existing Data & Processes
Captivix conducted a thorough analysis of Synca's existing data workflows and business processes to design an integrated solution:
Customized Microsoft Dynamics NAV to integrate seamlessly with the WooCommerce plugin, automating data flow between systems
Revamped the “My Account” section to allow customers to view orders, access invoices, and settle outstanding payments
Integrated the Moneris payment gateway to streamline credit card transactions
Upgraded search, sorting, and filtering functionalities to help customers find products quickly
Implemented an E-commerce Business Central integration plugin to synchronize products, customer data, orders, and order statuses in real-time
Measurable Results
Transformative outcomes that speak to the power of ERP-eCommerce integration and payment gateway modernization.
95%
Reduction in Manual Processes
Automated order syncing significantly reduced manual entry errors and time.
Seamless
ERP-eCommerce Connectivity
Real-time synchronization ensured data accuracy and improved operational efficiency.
Optimized
Inventory Management
Up-to-date stock levels ensured better product availability for customers.
Enhanced
User Experience
A more intuitive and responsive website increased customer satisfaction and engagement.
“The integration of our ERP with our e-commerce platform has transformed how we operate. Real-time data synchronization has eliminated hours of manual work and dramatically improved our customer experience.”
Synca Leadership
Synca
Technologies & Tools Used
The technology ecosystem that powers Synca's digital operations.
Microsoft Dynamics NAV
ERP
WooCommerce
E-Commerce
Moneris Payment Gateway
Payments
Business Central Integration Plugin
Integration
Custom Search & Filtering
Development
Real-Time Data Sync
Automation
Conclusion & Future Vision
Synca's successful ERP-eCommerce integration and payment gateway modernization streamlined operations, eliminated manual processes, and enhanced the customer experience. Moving forward, the company aims to:
AI-Powered Search
Implement AI-driven product search and recommendations for dental professionals.
Mobile Commerce
Develop a mobile app for dental practices to order supplies on-the-go.
Predictive Analytics
Leverage analytics for demand forecasting and inventory optimization.
This case study highlights the power of ERP-eCommerce integration and payment gateway modernization in transforming dental solutions distribution, enhancing operational efficiency, and driving customer satisfaction.
Project Duration
ERP-eCommerce integration and payment modernization
Scope
ERP customization, WooCommerce integration, payment gateway, and customer portal enhancement
Outcome
95% reduction in manual processes with seamless real-time data sync
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