Brentano Fabrics: Transforming Operations Through Digital Innovation
How an internationally recognized textile house transformed its operations with ERP modernization and eCommerce innovation
An International Textile Powerhouse
Brentano Fabrics, headquartered in the Northwest Chicago suburbs, has grown into an internationally recognized textile house with showrooms and sales offices across North America, Europe, and Asia. Specializing in high-quality, artistic, and sustainable fabrics, Brentano serves interior designers, architects, and businesses seeking premium textile solutions.
Visit brentanofabrics.comCompany Snapshot
Industry
Textile & Interior Design
Headquarters
Northwest Chicago Suburbs
Reach
North America, Europe, Asia
Specialty
Premium & Sustainable Fabrics
Outdated Technology Holding Back Growth
Brentano Fabrics faced significant operational hurdles due to its outdated, home-grown technology. Brentano's legacy systems and outdated homegrown technology could no longer support their growing business demands.
Redundant Manual Processes
Heavy reliance on manual workflows in order creation, fulfillment, and shipping led to inefficiencies and errors.
Disjointed Systems
Lack of integration between ERP, inventory, and eCommerce platforms hampered efficiency.
Limited Inventory and Lot Visibility
Without real-time data, stock management and order fulfillment were complicated.
Customer Engagement Challenges
A fragmented customer database made personalization and service optimization difficult.
Solutions and Key Steps Taken
A phased approach to digital transformation, from strategy to full deployment.
Digital Innovation Workshop
Captivix conducted an in-depth workshop with Brentano's leadership team to assess current challenges and define a roadmap for digital transformation. This session focused on:
Business Goals: Developing a clear strategy for innovation to achieve business goals and address ongoing challenges
Technology Selection: Evaluating ERP and eCommerce solutions aligned with business needs
Infrastructure and Data Evaluation: Ensuring system scalability, data evaluation, automation, and security
From this workshop, a structured execution plan was developed, including ERP implementation, eCommerce system replacement, and process automation.
ERP Consulting & Software Selection
Business & System Review: Conducted discovery sessions to document ERP requirements
GAP Analysis & Recommendations: Identified operational gaps and recommended optimized workflows
Use Case Development: Designed Brentano-specific operational workflows to shortlist ERP systems
Data Strategy: Identified data migration requirements and ensured seamless integration across departments
Shortlisted two ERP systems and conducted extended demonstrations. Selected Microsoft Dynamics 365 Business Central for its flexibility and integration capabilities.
Implementing Dynamics Business Central as ERP System
With the selection of Microsoft Dynamics 365 Business Central, Captivix executed an ERP implementation focused on efficiency, automation, and scalability.
Data Migration & System Integration: Ensured a smooth transition from legacy systems to Business Central, maintaining data integrity
Automation of Core Processes: Enabled quote-to-cash, financial management, and inventory tracking automation, reducing manual intervention
Training & Change Management: Provided extensive user training to ensure seamless adoption and operational efficiency
Cloud Deployment on Microsoft Azure: Leveraged cloud infrastructure for enhanced accessibility, security, and performance
Rarely seen — Implemented the ERP 15% under budget and ahead of schedule. The successful ERP implementation optimized Brentano's operations, setting the stage for further digital transformation.
eCommerce Transformation
Brentano required a modern, integrated eCommerce platform for an improved customer experience. Captivix delivered:
Enhanced User Experience: Improved site navigation with advanced search, sorting, and filtering options
Mood Board & Creativity Suite: Designed for interior designers to visualize and save fabric selections
Seamless ERP Integration: Implemented Captivix's WooCommerce-Business Central integration plugin for real-time product, order, and stock updates
Automated Order Processing: Integrated ERP and eCommerce for seamless order management, reducing errors and delays
Measurable Results
Transformative outcomes that speak to the power of the right digital strategy.
95%
Reduction in Manual Order Processing
Overall automation significantly streamlined workflows.
25%
Increase in Sales Growth
Real-time inventory and better online experience drove growth.
100%
ERP-eCommerce Connectivity
Real-time data synchronization improved accuracy and operational efficiency.
Real-Time
Inventory / Lot Management
Optimized stock levels with real-time tracking.
“Captivix has been a game-changer for us at Brentano. They've made our processes super efficient, saved us resources, and leveled up our decision-making with real-time data. Not to mention, their user-friendly ERP solution has taken our operations to the cloud, boosting us to new levels.”
Leo Chen
Brentano Fabrics
Technologies & Tools Used
The technology ecosystem that powers Brentano's digital operations.
Microsoft Dynamics 365 Business Central
ERP
Microsoft Azure
Cloud
WooCommerce
eCommerce
Captivix UNO Plugin
Integration
Power BI
Analytics
Microsoft 365
Productivity
Conclusion & Future Vision
Brentano Fabrics' successful ERP and eCommerce transformation streamlined operations, optimized supply chain management, and enhanced customer engagement. Moving forward, the company aims to:
AI-Driven Analytics
Expand AI-driven analytics for real-time demand forecasting.
AI-Powered Personalization
Enhance customer experience with AI-powered personalization.
Supply Chain Automation
Further automate supply chain workflows to drive efficiency and scalability.
This case study highlights the power of digital innovation in modernizing business operations, enhancing decision-making, and fueling sustainable growth.
Project Duration
Multi-phase implementation delivered 15% under budget and ahead of schedule
Scope
ERP implementation, eCommerce transformation, and cloud migration
Outcome
95% automation rate with 25% sales growth and real-time operations
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