A.I.R. Systems: E-Commerce Transformation & ERP Integration for Air Purification Excellence
How a premier air purification manufacturer modernized its e-commerce platform, automated order processing, and leveraged AI-driven insights for operational excellence
A Premier Air Purification Manufacturer
Air Impurities Removal Systems, Inc. (A.I.R. Systems, Inc.) is a premier manufacturer of air purification and fume extraction solutions. With over 40 years of industry experience, they introduced the Extract-All line, serving sectors ranging from healthcare and laboratories to heavy industrial facilities. Air Systems has built a reputation for eliminating pollutants like oil, dust, and odors — ensuring safer and compliant work environments.
Visit airsystems-inc.comCompany Snapshot
Industry
Air Purification & Fume Extraction
Headquarters
United States
Reach
Healthcare, Laboratory, Industrial
Specialty
Extract-All Air Purification Systems
Outdated Systems Hindering Growth & Customer Experience
A.I.R. Systems faced significant operational challenges due to an outdated e-commerce platform, manual processes, and lack of system integration that could no longer support their growing business demands.
Outdated E-Commerce Platform
The existing online store lacked modern UX/UI design, hindering customer engagement and reducing online sales.
Manual Order Processing
Heavy reliance on manual workflows led to inefficiencies, order processing delays, and stock discrepancies.
Limited ERP & Inventory Integration
The e-commerce system was not synchronized with the ERP, resulting in inventory inaccuracies and fulfillment issues.
Complex Product Catalog
A vast product catalog without cross-referencing made it challenging for customers to locate the right parts or determine compatibility.
Solutions and Key Steps Taken
A phased approach to e-commerce transformation, from platform migration to ERP integration and AI-powered optimization.
E-Commerce Transformation
Captivix led a comprehensive e-commerce platform overhaul to modernize A.I.R. Systems' online presence and customer experience:
Migrated to an enhanced, mobile-optimized WooCommerce platform with modern UX/UI design
Redesigned the online store with intuitive navigation and product categorization by industry, work activity, and features
Developed custom filters and hooks to help customers quickly find products, parts, and accessories
System Integration & Automation
Captivix implemented seamless system integration and workflow automation to streamline A.I.R. Systems' operations:
Integrated WooCommerce with ERP system for real-time inventory updates and streamlined order processing
Implemented automated workflow processes to reduce manual order processing
Enhanced customer journey with a self-service portal for tracking orders and managing accounts
Data Analytics & AI
Captivix deployed advanced analytics and AI capabilities to drive data-informed decisions for A.I.R. Systems:
Deployed web analytics and dashboards for real-time sales, customer behavior, and inventory insights
Introduced AI-powered product recommendations to enhance cross-selling opportunities
Optimized Product Catalog Experience
Captivix transformed the product catalog to improve discoverability and drive cross-selling for A.I.R. Systems:
Created category-specific landing pages with custom fields, pricing, keywords, and product images
Employed cross-selling approach to suggest complementary items such as replacement filters and parts
Measurable Results
Transformative outcomes that speak to the power of e-commerce modernization and ERP integration for operational excellence.
35%
Higher Conversion Rate
Revamped e-commerce platform with improved navigation and UX drove higher conversion rates.
50%
Faster Order Processing
Automation streamlined workflows, significantly reducing delays in order validation and fulfillment.
40%
Customer Satisfaction Boost
Enhanced UX, AI-driven recommendations, and responsive support improved satisfaction.
Real-Time
Inventory Accuracy
Seamless ERP integration minimized stock discrepancies, ensuring efficient inventory management.
“Our transition to a modernized e-commerce platform with Captivix has been a tremendous success. Their expertise in system integration and automation has significantly enhanced our operational efficiency and online customer experience.”
Air Systems Leadership
A.I.R. Systems
Technologies & Tools Used
The technology ecosystem that powers A.I.R. Systems' digital operations.
WooCommerce
E-Commerce
Microsoft Dynamics ERP
ERP
AI Product Recommendations
AI
Power BI
Analytics
Custom Filters & Hooks
Development
Self-Service Portal
Customer Experience
Conclusion & Future Vision
A.I.R. Systems' successful e-commerce transformation and ERP integration streamlined operations, optimized inventory management, and enabled AI-powered customer experiences. Moving forward, the company aims to:
AI-Driven Personalization
Expand AI-powered product recommendations for personalized shopping experiences.
Advanced Analytics
Enhance data analytics for deeper customer behavior and sales insights.
Mobile Commerce
Further optimize mobile commerce experience for on-the-go ordering.
This case study highlights the power of e-commerce modernization and ERP integration in transforming air purification manufacturing operations, enhancing customer experience, and driving sustainable growth.
Project Duration
Multi-phase e-commerce transformation and ERP integration
Scope
E-commerce migration, ERP integration, AI analytics, and catalog optimization
Outcome
35% higher conversion with 50% faster order processing
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