Digital Transformation Framework?

  • Align your business goals and tech for success.


Digital transformation is a necessity in today’s business world. It’s not a matter of if, but when you’ll embark on your transformation journey.

Digitally mature companies deliver:


More Profit


Higher Market Value


More Revenue


SPEC is a highly practical Digital Business Transformation Framework for successful, sustainable digital transformation.

Strategy is more than IT – it’s a holistic approach to creating business transformation. Address your business goals and your customer needs for maximum results.

a. Establish a Project Vision

If you haven’t fully developed the vision for your project, Captivix can help you envision what your end game is. Do you need to fight off fierce competition, grow market share, or improve your customer’s experience? The project vision is the theme that unifies your company (especially when things get confusing).

b. Invite Leadership and Gain Support

At this stage, you’ll need leaders from all departments impacted by the vision. We’ll understand their perspective, define how the vision will impact their department, and give them a reason to support the project going forward. Leaders from operations, finance, technology, sales and marketing, and partner relations are part of this core strategy group.

c. Ambitions and Considerations

What kinds of products or services best serve your customers? How will digital transformation impact your customer experience, market, employees and other key stakeholders? Do these ambitions align with your core competencies? Now is the time to put on your visioning glasses, but also include practicalities.

Outcome: Your Digital Success Matrix.

Your company is unique and so is your digital transformation strategy. The project vision, leadership input, ambitions, and considerations create a recipe for success that is purely your own. The Digital Success Matrix is your strategic plan for the project that leads you to the next step: the Plan.

A comprehensive plan is critical to success and must include key business owners. Stay on time and on budget with the right plan for your available resources.

Establishing a clear outcome based on diverse inputs, your competitive advantage, and reasonable constraints lays the foundation for your project plan. We continue to collaborate with you to develop a solid plan that includes the right mix of people, resources, and technology to accomplish your vision.

a. Subject Matter Experts (SME).

Your frontline experts provide invaluable information that helps your mobile app, ERP, or eCommerce platform work like it’s supposed to. Now it’s time to include them in the details of how to build, implement, and deploy your digital transformation strategy.

b. Resources and Gap Analysis.

Next, we evaluate what resources you have to reach your goal, including systems, people, time, and budget. Based on those constraints, we’ll perform a gap analysis, comparing where you are today vs. where you want to be tomorrow. We’ll discover if you need to hire and train staff or expand your time frame. We’ll also evaluate your technical resources through an application audit that determines what you need to buy, build, upgrade – or forget about.

c. Develop Initiatives.

Digital transformation cuts across departmental boundaries, requiring people (your greatest asset) to change how they think, act, and often how they perform their jobs. Managing this change takes talented leaders, collaboration and support from your vendor partner. These initiatives include external, internal, and cultural transformation efforts.

Outcome: Your Digital Transformation Roadmap.

Detailed initiatives, assigned responsibilities, timelines, and budgets make your digital transformation project realistic and put you on the path to success. Program management is key and your roadmap will serve as the foundation for the next phase: Execute.

Executing uses an agile approach to fail fast and learn faster. An agile execution approach will keep your team productive with minimal downtime.

Execution is why most organizations fail in digital transformation and business transformation. Fortunately, our approach helps companies continue the momentum they started in the Strategize and Plan phases.

a. Operational Readiness.

You’ve established the vision, identified your goals, united your team, and assigned the resources you need. But what keeps companies from moving forward? They slow their momentum. They’re afraid to fail – or succeed. That’s why you need a partner to provide the expertise and energy to get to work and execute the plan.

b. Agile Development.

The Agile framework has helped companies around the globe do two important things: fail fast and learn fast. By dividing your project into small chunks, we find out what goes according to plan and what needs to be corrected – quickly. Agile was built for flexible development – a key to succeeding with today’s robust applications.

c. Full Stack Development.

Our approach ensures seamless results by engineering both the client side and server side of your application, avoiding the customization and performance gaps found in out of the box applications.

d. DevOps.

We’re the experts and we used our experience to help your teams succeed. Whether it’s requirements analysis, UI/UX dev, or testing, or release management, we have the experience from over 100 customers.

Outcome: Your Working Applications.

Whether it’s MS Dynamics, mobile apps, custom website, or other applications, the Execute phase is where you accomplish your vision. Whether it’s exactly how you envisioned it – or better – you’ll see it brought to life.

Customer buy-in continues after launch day with training and bug fixes. Customers buy in – fast – making your digital transformation investment worthwhile.

One and done? Not a chance. Most applications take on a life of their own and need revisiting. Once deployed, we’ll help you monitor your new technology to ensure that it:

  • Reaches expected KPI’s.
  • Meets your budget.
  • Performs as expected.
  • Satisfies your original goal.

How do we do that? Through feedback from employees, customers, vendors and other stakeholders. Feedback and measurement is imperative to make sure your technology is working as expected and meets your original goals.

Outcome: Success.

Digital Initiatives that transform your business
Digital Transformation Chicago


GOAL: How can we enhance our customer experience, revenue, or partner relations?

Ecommerce solution, Mobile applications for customers, IoTs, Machine learning, new platforms for partners.

Digital Strategy


GOAL: How can we improve our operational efficiency?

ERP implementations or upgrades, integrations of silos, automation, data analytics (predictive analytics), Mobile for employees.



GOAL: How do we bring people together through our values, projects, and communications?

Mobile apps, shared enterprise portals, and enhanced employee engagement across multiple channels.

Does the SPEC strategy work?

What do customers say about our approach? Does it actually work and help them reach
their goals? Here’s what they had to say.

Creating a solution that accomplishes our business goals is not an easy task. No one know our business better than us, but I do not know what applications or software solutions would best solve my problems. That is why I enjoyed working with the Captivix team; they were true partners and helped guide us to the best solution.

Leo Chen

Director of Operations, Brentano Fabrics

Our company operates in an industry where efficacy is measured on how we tackle hiccups and obstacles as much as avoiding them. I would suggest that Captivix’s is the same and we found this to be one of its biggest strengths. At no point during the process did we feel isolated. Our relationship has been, and continues to be, one of collaborative effort.

Kurt Schnakenberg

Chicago Brass

During our initial conversations, Captivix separated themselves from others on their clear thought process, and simple approach to provide the right solution. Since then, Rahul and his team have been a great partner providing answer to all our challenges. They asked the right questions to understand our product vision and delivered a top notch solution.

Scott Golas


I have worked with Captivix Solutions for several years and they always exemplified the highest level of professionalism while always going up and beyond to accommodate my schedule. As a non-tech person, I do not always know the best path. Rahul and his team have been instrumental in helping me find the best path forward that suits my needs. I believe their problem solving skills and expertise have help me find the best solution for my business. They have always been transparent regarding all proceedings and work. I have always trusted them completely.

Dan Taneja

Bev Analytics

SPEC is your blueprint for digital transformation results

Ready to hear about how Captivix uses the SPEC framework for successful results? Fill out the form to learn more.